Prabhas‘ Baahubali follow up is doing some Baahubalian numbers when it comes to the pre-release business, as Saaho has blasted the pre-release business records for the non-franchise Indian film.
The biggest Tollywood film of the year, nayy, Indian, has yielded ₹272 crore for its theatrical rights worldwide, making it the third biggest pre-seller in the history of Indian cinema behind Baahubali: The Conclusion and 2.0. What makes it special is the fact that, the top two were instalments of the two of the biggest franchises of India, directed by the two biggest directors. In case of Saaho, it all comes to, what is said to be the first pan-India star, perhaps since Bachchan. Of course, the Baahubali boost is at work but if Saaho gets the talk right, Prabhas is here for big things, but more on that after release.
Below are the area wise prices:
| Area | Pre- Release Business |
|---|---|
| Nizam | 40 Cr Advance |
| Ceeded | 25 Cr Advance |
| East + West | 17 Cr NRA |
| UA | 15 Cr Advance |
| Krishna + Guntur + Nellore | 24 Cr Valued |
| AP/TS | 121 Cr |
| North India | 65 Cr NRA |
| Karnataka | 28 Cr Outright |
| Tamilnadu | 16 Cr NRA |
| Kerala | 4 Cr Valued |
| All India | 230 Cr |
| Overseas | 42 Cr Outright |
| Worldwide | 276 Cr |
The film’s North India theatrical rights are valued at ₹60 crore approx (part of Hindi version acquisition deal), which is more than any film of Bollywood superstar like Akshay Kumar and Ajay Devgan till date.
The film, for break even, requires to gross a hefty ₹450 crore approx in India, which will be just outside the top five grossers of all time, just below P.K. That will not only place it at the doorstep of the big five but also make the biggest grosser of 2019, beating Avengers: Endgame ₹439 crore approx.
For reaching there, the film is given a very wide release, the widest of all time, going by the initial numbers, but more clarity on that in a day or two.