For a medium and small budget film, satellite rights can make the difference between profitability and loss. That is why, producers try their best to secure a good price for satellite rights even before a film releases, so that there is very minimal risk. But one hero’s films are currently becoming a nightmare for those dealing in satellite rights.
He is none other than Aadi, son of popular actor Sai Kumar. Many of his films, from his recently released ‘Garam’ to his 2014 release ‘Galipatam’, have not been picked up by entertainment channels. Brokers who deal with satellite rights say that a string of failures destroyed Aadi’s market. Channels have become extremely choosy these days owing to tight budgets and that has worsened the situation.
Aadi needs a couple of solid hits to change this situation and then, even some of his old films will find takers. Until then, tough luck Aadi.
