ISM 1st week collections

ISM has collected a distributor Share of 8.42 Cr by the end of its 1st week in Telugu states. This is the highest week one in Kalyan Ram films as his previous best was Pataas which collected 8Cr. After a good weekend the movie has noticed big falls on weekdays . Though Monday looked decent in at least A centres the fall has been rapid from Tuesday. Day share has now come down to below 25lks which isn’t a good sign for the film in coming days . Theatrical rights of the film are valued at 14.5 Cr without expenses. Buyers are sure to see losses but the coming 4 days will decide how big they are going to be as these are the last big Collecting days for the film.

Below the area wise shares