The grand audio launch event of Mahesh Babu’s SPYder in Chennai saw a huge number of audience at the venue. Even the Tamil media and the organisers of the event were taken aback with such a strong reception for a Telugu hero in Chennai. Only a few passes have been handed over to Telugu people, but the venue is jam-packed with Tamil fans. The unprecedented response for a non local star has stunned everyone and Mahesh Babu himself was cock-a- hoop with the reception.
Initially, Mahesh Babu was reluctant for a public event and advised the producers to simply hold a press meet and release the audio. But, the outcome of the event has bouyed both producers and Mahesh Babu who were extremely delighted. Mahesh was thrilled with the atmosphere and the way audience were cheering obliged him to speak in Tamil. He was completely at home doing so.
The event rights are with Sun TV and they are planning to telecast it next Sunday after strong promotions. Usually, live audio events of top stars garner a T.R.P ranging from 3 to 4. But, Sun TV is targeting a T.R P of 10 with SPYder.