Sukumar’s Rangasthalam has put Ram Charan into the elite $ 3.5 M club in overseas. Before Rangasthalam release, Charan had mediocre market in overseas and his highest grossing film at that time was Dhruva which collected close to $ 1.5 Million. Sukumar is one of the fewest directors who created a brand for himself in overseas. So, his strong market and craze among overseas audience have helped Rangasthalam bigtime. The teasers and trailers have also added to the buzz before the film’s release. All this came in handy and Charan scored a non Baahubali hit there.
Now, he teamed up with action entertainers specialist filmmaker Boyapati Srinu for a full length mass drama titled as Vinaya Vidheya Rama. Boyapati has a poor track record in overseas as all his films failed to collect decent revenues there. For instance, Allu Arjun’s Sarrainodu which emerged as a blockbuster at domestic box office couldn’t attract overseas audience and ended as a huge flop there. So, Boyapati’s dismal graph will be a liability for Vinaya Vidheya Rama. Proving this, the overseas rights were bagged for a low price. The teaser too hinted that the film is fully loaded with Boyapati’s trademark elements.
Mass films usually doesn’t excite overseas audience much. Recently, NTR’s Aravindha Sametha, which has a lot of violence, couldn’t perform as per trade expectations after getting decent reviews and despite having Trivikram at the helm. So, Vinaya Vidheya Rama will be a real test for Ram Charan’s box office stamina in overseas. Trade circles are waiting to see if Charan can pull overseas crowds without star director’s brand.