Prabhas starrer Saaho is undoubtedly the most anticipated film of season. As this is Prabhas’ immediate film after Baahubali, which set a new benchmark in overseas, trade circles have been expecting a solid start. Given the hype and hysteria among audience, Saaho should canter to $ 1 million mark without much difficulty. However, the current bookings in overseas suggest a disappointing start.
As of this writing, the advance sales for Telugu version are quite moderate( $ 300K – $350K range ) and other languages are trivial. As Telugu360 reported earlier, the exorbitant ticket pricing and poor planning are the main reasons for this shockingly low response from audience. After the extravagant trailers evoked a striking response, it is expected that the film will take a mind-blowing start on its premiers day. But the strategy of high ticket pricing for Tamil and Hindi versions on par with Telugu version are proving to be a costly mistake for Saaho. At this rate, the film might find it difficult to surpass non – Baahubali films like Khaidi No 150, Agnyathavaasi, Spyder etc. Anything less than $ 1 Million gross from premiers will be a not-so-impressive start for Saaho as a lot of money is at stake in overseas circuit.
Directed by Sujeeth, Saaho is made on a staggering budget of 350 Crores. UV Creations is the production house behind this multilingual film.
YES TRUE THERE IS NO BUZZ OVERSEAS BY DISTRIBUTORS. THEY ARE NOT MARKETING PURPOSEFULLY, THEY R KEEPING IT LOW AFFAIR, APART FROM USa, NO OTHER MARKETS U SEE THE PROMOTION, THEATRE LISTING, ADVERTISING,
BUT THE REALITY IS MORE OVERSEAS AUDIENCE ARE EAGERLY WAITING FOR SAHOO, BUT BOOKINGS ARE NOT OPEN YET IN MAJOR MARKETS.
THE DISTRIBUTOR – YRF FILMS WHICH ALSO BOLLYWOOD ARM DOESNT WANT TO PROMOTE SAHOO MUCH, GIVEN THIER JEALOUS AND SOMEHOW THEIR MOVIE WAR IS COMING RIGHT ???