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Haarika and Hassine Creations: No lessons learnt from Agnyathavaasi

A production house churning out big ticket films with star heroes should adopt aggressive promotional strategies to generate massive buzz in audience. Renowned production house Haarika and Hassine Creations has thoroughly failed in following this strategy.

For Agnyathavaasi, Haarika and Hassine Creations has been criticized by Pawan Kalyan fans for its poor planning and lack of proper promotions. Now, once again, the production house is facing the ire of NTR fans for not giving timely updates about the film and for not releasing the posters even though the film’s release is just a few days away.

After Agnyathavaasi failure, it is expected that Haarika and Hassine Creations will come up with a better planning and strategy for Aravindha Sametha. But,no lessons are learnt and the same story is repeating again with Aravindha Sametha. NTR fans are furious over the producer for his lackadaisical approach.

Quite embarrassingly, they even started trending some negative hashtags as a troll on the production house’s poor planning and strategy.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Exclusive : Bluesky closes a marquee overseas three film deal

Producer S. Radha Krishna of Haarika and Hassine Creations and Sithara Entertainments is busy with production of back to back films. Along with NTR – Trivikram film, he is also bankrolling Naga Chaitanya’s next film in Maruthi’s direction and Sharwanand – Sudheer Varma film.

Telugu360 has exclusively learnt that the overseas rights of these three films have been sold for a promising 15.3 Crore deal to BlueSky Cinemas. The producer has agreed to repay 1.5 Crores to the distribution house if these three films incur losses in overseas. So, the combined break even point will be 13.8 Crores.

S. Radha Krishna initially promised to give these rights to Agnyathavaasi distributor LA Telugu. But, due to unknown reasons, he finally sold them to Blue Sky Cinemas.

As all three films are carrying good craze in trade circles and offers worth 4.5 Crores for the rest of US rights are ready in store for Blue Sky, this is a promising deal for them considering that the US break even mark is around 9.5 Crores.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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