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Jagan plan to use Amul to beat Heritage, Sangam

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Jagan plan to use Amul to beat Heritage, Sangam

One of the main missions of Chief Minister YS Jaganmohan Reddy is to remove the control of one particular caste on the dairy industry in the coastal region. At the same time, the CM’s singular target is to hurt Heritage that belongs to the Chandrababu Naidu family. As part of this, the Gujarat-based Amul Industry was brought to Andhra Pradesh and it has opened its shops at many places in the State already.
In yet another step towards hurting local dairy farms, the Chief Minister is going to inaugurate procurement of milk by Amul. Once started, this is going to change the overall scene in rural areas. The so-called Sangam, Vijaya Milk and such local dairies are expected to suffer heavily.

The Sangam Dairy has long been operating in Guntur district and other places. It has got loyal suppliers of milk in the rural areas in the coastal belt. They are confident that their customers will not shift to Amul that easily.

Whatever, the milk procurement is also going to become a matter of political interest from now on. There are fears that pressure will be there on the dairy farmers from the volunteers to patronise and supply their milk to Amul.

Also, the CM has given indications already that Amul would pay a greater rate to the farmers than the existing dairy farms.

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Heritage Foods contributes Rs 1 crore to the Nation towards fight against COVID 19

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Heritage Foods contributes Rs 1 crore to the Nation towards fight against COVID 19

Global COVID 19 pandemic has affected & disrupted human lives all across. India is also facing the wrath of COVID 19, which is spreading across the country.

To counter the spread of COVID 19, Heritage Foods Limited as a responsible corporate organization joins hands with the government.

The company has decided to contribute a sum of ₹ 1 crore in its major operating areas across the country. The details of contribution is as mentioned below:

1 – Chief Minister Relief Fund Andhra Pradesh – ₹30 Lakhs

2 – Chief Minister Relief Fund Telangana – ₹30 Lakhs

3 – Chief Minister Relief Fund Karnataka – ₹10 Lakhs

4 – Chief Minister Relief Fund Tamil Nadu- ₹10 Lakhs

5 – Chief Minister Relief Fund Maharashtra – ₹10 Lakhs

6 – Chief Minister Relief Fund Delhi- ₹10 Lakhs

Commenting on fight against Covid19, Smt. Bhuvaneswari Nara, Vice Chairman & Managing Director said that, “we are going through unprecedented times. I urge each and every one in the country to stay at home and be safe. As a responsible citizen of the country be self-regulate yourself and maintain social distance and contribute in your own way in containing global pandemic Covid19”.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nara Brahmani speaks about her political career

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Nara Brahmani speaks about her political career

Executive Director of Heritage Foods Ltd, Nara Brahmani said that she will not be partaking in active politics. She participated in the FICCI summit on Saturday. Speaking at the conference, she said that her only goal is to develop Heritage.

Speculations are rife that Brahmani will be contesting in the 2019 parliamentary elections likely from the Vijayawada constituency. However, rubbishing the tales, she iterated that she will not be joining politics like her other family members.

She aims to provide financial edge to the farmers through Heritage, consequently providing quality food items to the larger public.

Brahmani who joined her family business as executive director after completing her Masters in Business Administration from Stanford Graduate School of Business in 2013, has decided to take the brand national and aspires to make it a billion-dollar company by 2022.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

I-PAC denies Andhra Jyothy’s report, Heritage sends legal notice to Sakshi

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I-PAC denies Andhra Jyothy’s report, Heritage sends legal notice to Sakshi

Andhra Jyothy and Sakshi seemingly have two things in common, both have been writing unsubstantiated stories and equally of them get around well.

Heritage Foods sent legal notices to Sakshi Media house for issuing false statement on Heritage vehicles being used for red sanders smuggling. The Heritage Foods spokesperson clarified that the vehicle did not belong to the firm. It may be recalled that a four-wheeler allegedly which was painted with Heritage company logo was seized on Monday for unlawfully carrying 71 logs of red sanders worth one crore rupees at Karkambadi Road near Seshachalam Reserve forest in Tirupati. Sakshi media house broad casted the news alleging that the vehicle belonged the Chief Minister founded Heritage firms and accused the ruling party of dubious acts.

On the other hand, Andhra Jyothi broad casted a story, saying that I-PAC, led by strategist Prashant Kishor, conducted surveys and offered feedback to Opposition YSR Congress Party for the upcoming 2019 Assembly elections. The cross-party advocacy group denied the reports and in a tweet said “We haven’t done any survey nor have given feedback to YSRCP wrt any individual/party. All news in this regard is completely speculative”

It is evident from these reports that if detesting is failing to work, start broadcasting fabrications. It’s high time for both the media houses to ask before assuming.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nara Brahmani terms GST a welcoming reform

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Nara Brahmani terms GST a welcoming reform

Executive Director of Heritage Foods Nara Brahmani said that GST is progressive and a very welcoming reform for India. Speaking at the GST Day celebrations in Hyderabad on Saturday, she said that the regime will increase ease of doing business in the country. “We will be witnessing unified market facilitating seamless movement of goods across states and also potential reducing transaction costs in the long run”, she said.

Brahmani talking about the impact of GST on Heritage held that various tax barriers such as toll plazas, check-posts was a lot of wastage especially for perishable goods like dairy and this loss converted as major costs. With GST, there will be much more transparency in transactions. She said that the new tax regime converts the informal sector to a formal sector which to her means financial inclusion in the long run. Brahmani pointed that registration compliance of traders will increase and quoted that of the 80 lakh already 70 lakh merchants got registered. She appreciated the move of the government to decrease tax slabs on essential items like diary and food grains.

Brahmani asserted that transition process is extremely well planned and very robust as technology enablers. As a firm, Heritage decided that, if there is any decrease in rates for products like Ghee and Doodh peda, it would be given to the consumer fully. Wherever there is increase in costs like ice-creams and frozen desserts, the company without impacting the customers is trying to bear the burden and make the progress seamless.

The ED held that since the reform is fully digitised system, it will take some time for everybody to get used to it. She said that the impact on big companies like Heritage is less but believed that SME’s need some hand holding. The real impact or benefit of the regime will be understood only after 3-6 months and also said that she doesn’t see a problem beyond a couple of months.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

25years of Heritage: Aims to become billion-dollar company at 30

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25years of Heritage: Aims to become billion-dollar company at 30

The Heritage Foods Limited, founded Nara Chandrababu Naidu is celebrating its silver jubilee today. It is one of the fastest growing public listed companies in India with annual turnover of Rs.2380.58 crores in financial year 2015-16. Ever since its inception on 24 April, 1992 the company has come a long way through and now is being re-branded to appeal to newer generation. With the vision of delighting homes with fresh and healthy products, the B2C company which has reached million customers in 15 states of the country, is looking forward to reach out many millions of customers across India.

The company primarily aspires to be a national recognised brand and with a revenue of a billion dollar by 2022. Heritage foods which currently processes 14lakh litres of milk per day and has growth rate of 18 percent, needs to process 25-30 lakh litres per day and grow at 25 percent to become 6000 crore company.

The firm is likely to invest in brand equity, serve a wider base of consumers, invest, penetrate and saturate in existing markets and grow in North India. In India Heritage foods is one of the largest companies in dairy sector and a largest brand when it comes to curd in the private sector.

The company is presently focusing on Value added Dairy products by balancing social, economic and environmental values. It is one of the first dairy company to uses renewable energy sources.

The Executive director Brahmani says, “Heritage is going to stand for health and happiness. For next 25 years, it will carry on the values of farmer empowerment, best quality milk and milk products to the consumer, transparency and corporate governance.”

Heritage has been empowering the farmers and providing best quality products. It not only provides business benefits but also input and extension activities to the farmers. They provide accidental death insurances and medical treatments to their farmers and run veterinary clinics and health camps.

With its six-business divisions viz., Dairy, Retail, Agri, Bakery, Renewable Energy and Vetca, the company is envisioning to become Pan-India nationally recognised brand.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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