Prasad V Potluri, a renowned businessman and film producer has been away from films for some time. Last year, he produced Evaru and the film raked decent revenues. He has been in plans to make a strong comeback with a big-budget film this year. Even before the release of Maharshi, PVP along with Dil Raju paid an advance amount of Rs 2 crores (1 crore each) for the director Vamshi Paidipally.

Vamshi is now busy preparing the script for Mahesh Babu’s upcoming movie that will roll from summer. PVP is in plans to co-produce the film along with Dil Raju and make a strong comeback to Telugu cinema. With no lead actor allocating dates for PVP, he is in plans to produce Mahesh Babu’s film. His banner PVP Cinema is in talks for a bunch of concept-based films that will roll this year. PVP aims a strong comeback this year.

‘Problem is with directors, not the stars’, says producer PVP, alleging that directors are the ones responsible for the huge losses Telugu producers are incurring these days. Levying these sharp allegations, he gave clean chit to our stars, which is raising the eyebrows now.

PVP has a genuine reason to take potshots at some of the directors as he says, “As the director is setting up the projects these days by impressing star heroes, they are calling the shots, making a mockery of producers. These days each producer is looking at the final output of his film only 48 hours before the release, and that should be changed very soon”. He gave an example of Brahmotsavam movie, alleging that director Srikanth Addala went to filming without any script.

Adhering to the notion that producers have become just ‘cashiers’, he further added, “Producer is the real employer who should have control over the content. There should be more efficient filmmaking process in place”. Accusing that directors are not doing proper pre-production to make movies, he arbitrated to say, “If a ten crore worth set is being built, the director should know the pain of it. Take complete ownership like Rajamouli and deliver the needful, or leave to the hands of producers”

“Stars do what directors say, and these directors don’t do proper pre-production thereby resulting in huge losses”, comes a final statement from him.

PVP’s concern is fine, but what about stars who should be as responsible as the director? Take Mahesh for example. He has taken a share in Brahmotsavam movie and focused on marketing all the time. Even a shot from a scene where he brings chappals of his father is sold to a Hyderabad based shoe store for hoardings. Rather focusing on quick money (huge money), he should have shown concern for the film’s story, isn’t it?

Maybe PVP wants to play the game carefully by hitting out at directors and trying to butter star heroes with his sweet talk. He has arrived a true politician after contesting on YSRCP ticket as MP of Vijayawada constituency, hasn’t he?