Ram Charan’s Vinaya Vidheya Rama marks his first collaboration with director Boyapati Srinu. The action entertainer is gearing up for Sankranthi release. This project initially created ripples in trade circles, but the buzz has slowly fizzled out due to lackluster promotions and underwhelming teaser.
It is a known fact that renowned and successful production house UV Creations snapped the theatrical rights in Telugu states for a stunning price( 72 Crores). They are planning a grand release in AP and TG. Usually, UV Creations take utmost care for films they distribute. They ensure that their films get wide release with maximum locations and good screen count. They are known for marketing films quite aggressively. All recent films presented by them viz Mahanubhavudu, Taxiwaala etc set the cash registers ringing.
So, trade circles are hoping that the association of UV Creations will create strong buzz for Vinaya Vidheya Rama. Will they continue the success streak with VVR ? We should wait till Sankranthi.