Team Baahubali made waves when it released the magnum opus ‘Baahubali‘ without a single TV or Radio advertisement. Even in Hyderabad city, there was not even one single hoarding.
Instead, the team made optimum and clever use of social media for maximum impact. It used messaging tools like whatsapp for maximum contact with fans. Now for the second instalment, the team is getting ready to maximise the usage of a hot new platform and that is snapchat.
While the team used snapchat for promoting the first part as well, it was quite minimal. For the second instalment, the team will make use of this platform more extensively. Snapchat is currently the hottest emerging platform around the world among teenagers and young adults. Team Baahubali wants to maximise reach among this segment.
The film is set for a 2017 release and shooting is currently underway.