ISM closing report – A Puri mark flop

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Ism Collections, Ism Boxoffice

Kalyan Ram’s ISM has collected 11.25 Cr Domestic distributor Share in its full run. The film is a flop and a loss venture for all the Buyers who have bought it on Non Returnable basis. Those who have released the film paying an advance haven’t also recovered though they will be compensated for the next movie produced by NTR Arts. Theatrical rights including expenses are valued at 16Cr which results a loss of more than 25%. After a good opening day and weekend the movie has come down from Monday and fell further from next days. Though Diwali festive was there in the 2nd weekend , two dub releases have affected it’s collections to an extent. Performance of the movie is consistent in all areas and there isn’t no particular area that did very well. The film is second consecutive flop for kalyan Ram after a Super Hit pataas last year. Puri Jagannath films off late are finding tough to survive after the opening weekend as families stay away from them.

Below are the area wise shares

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