Weekend Overseas, Arjun reddy Overseas

Telugu film Arjun Reddy is having a dream run at the US box office. Last Friday’s other release Vivegam has disappointed the trade circles and Tapsee Pannu’s Anando Brahma had a decent run in its second weekend. Let’s now see how each of these films performed in this weekend.

Arjun Reddy :

Arjun Reddy is unstoppable at the box office as it created history by becoming the fastest 1 million Telugu film of all-time for small films at the US box office. Fuelled by controversial trailer and aggressive promotions, Arjun Reddy took a solid opening with a $195K on Thursday. With positive reviews and strong word of mouth, it had a great run through the weekend and collected close to $1M by the end of first weekend. This weekend USA online ticket sales site fandango had a great promotion ‘Buy 1 Get 1 free offer’ and Low monthly fee Moviepass had helped their bit for Arjun Reddy’s massive collections. The notable point here is even though there are lucrative ticket offers, audience must have interest to watch the film otherwise the offers do not convert into sales.

The distributors are expected to reap a profit of minimum of 8 times to the investment.

It remains to be seen how family audience lap up this film before we make a full run projection.

Vivegam / Vivekam

Ajith’s 25th year film Vivegam opened with great fan fare and notched up $215K with premieres on Wednesday. However, due to weak content the film has slowed down on subsequent days and in the weekends. As of sunday night 9PM CST , it has collected a total of $455,000. Trade analysts predict that the film will be a loss venture for its distributors.

Anando Brahma :

Tapsee Pannu’s horror drama Anando Brahma had a decent second weekend as it collected a total of $ 392K by the end of Sunday. Anando Brahma would have easily touched the half a Million mark, but the Arjun Reddy onslaught at the box office has impacted this film’s collections. The film is likely to end close to $425 K in its full run.