A controversy that began at the Medaram Jatara has now grown into a statewide discussion on social media ethics and communal sensitivity. What started as an interaction between a small vendor and a YouTube channel has turned into a larger debate about dignity, livelihood, and responsible digital behaviour.
Medaram Jatara, known as one of Asia’s largest tribal festivals, attracts lakhs of devotees. For many small traders, the event is a crucial source of income. Among them is Vali, a vendor selling kova buns at just ₹10 each. During the festival, a YouTube channel questioned him aggressively about how he could sell the product at such a low price. The interaction soon took an uncomfortable turn when the reporter reportedly made references to his religion and raised suspicions without evidence.
The video triggered widespread backlash online. Many netizens condemned the tone of the questioning and accused the channel of sensationalism for views and likes. Critics argued that instead of appreciating affordable food and honest work, the vendor was subjected to humiliation and communal overtones. Several users called it irresponsible content creation that could fuel unnecessary divisions.
The issue reached the attention of AP IT and Education Minister Nara Lokesh, who responded with a public message of solidarity. In a post addressed to Vali, Lokesh expressed regret over the incident and stated that divisive behavior has no place in Telugu society, which stands for harmony and mutual respect. He also assured me that he would meet the vendor soon and taste his famous kova bun.
Lokesh’s response quickly went viral and drew support from political leaders and social activists. Many demanded strict action against those responsible for spreading communal tension through digital platforms. The episode has reignited conversations about accountability in social media journalism and the need for creators to act responsibly.
Beyond the controversy, the incident highlights a larger truth. Small vendors and daily wage earners deserve encouragement, not suspicion. The strong show of public and political support for Vali has offered reassurance that dignity and social harmony still matter in public life.
