Tollywood films not getting great OTT Deals

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With the lockdown imposed across the country, the theatres are shut and the shoots are stopped because of the widespread of coronavirus. Some of the completed films which are announced for summer release will now have to wait for a longer time for a theatrical release. Some of the analysts predict that the theatres would remain shut for this year as the audience are not in a mood to return to theatres without getting vaccinated. Going with the vaccination drive, it is impossible to vaccinate the population by the end of this year.

Some of the filmmakers approached the digital platforms for a direct digital release. Most of the digital giants are not ready to shell out huge amounts and acquire the digital rights. Some of them are in plans for a pay-per-view release plan. Some of the filmmakers are disappointed with the prices quoted by the digital firms and they decided to head for a theatrical release after the theatres are open. Some of them are in plans for a pay-per-view release plan to stay away from the financial stress.

For now, Venkatesh’s Drishyam 2 will head for a direct digital release on Amazon Prime soon. No other deals are closed for any Tollywood film.

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