No Value for ‘Baahubali Writer’ Brand?

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Senior film writer Vijayendra Prasad, better known as ace director SS Rajamouli’s father, has been in the industry for decades and has penned stories for several big films including the films directed by Rajamouli. Two years ago, he became nationwide famous for penning the two biggest blockbusters of this decade, Baahubali and Bajrangi Bhaijaan. Now, he is revered by even Kollywood and Bollywood as one of the most talented writers of the country. Considering all these achievements and honors, doesn’t it come as a hard-to-believe news when we tell you that no buyer dared to acquire his new film, ‘Sri Valli’?

Sri Valli is the only 4th film that Prasad has directed in his three decade long career. All his previous three directorials, even Rajanna which starred Nagarjuna Akkineni in a key role, were commercial failures at box office. He however dared to direct ‘Sri Valli’ for two primary reasons, he had immense faith in his script and the second, he found national stardom with Baahubali and Bajrangi Bhaijaan. The producer was confident that the tag of ‘Baahubali’ writer will help him sell the film. He however proved wrong.

With no buyer coming forward to acquire the rights of even a single area, the producer has finally opted for an own release this Friday, Sep 15. Was it because the prices quoted by the producer were too high? Or the buyers had no faith in Prasad’s directorial ability? Or both?

The film has been promoted by heavy heads like Rajamouli and Ram Charan. Starring all newcomers, Sri Valli is being touted as a scientific thriller. Let’s wait for a few more hours to find out if Vijayendra Prasad can prove the buyers wrong in deserting his film.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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