It is high time for Telugu News Channels need to develop an instinct on setting limits in promoting coverage or running an assignment. The news story assignments like Mahesh Kathi versus Pawan Kalyan leads to charges of exaggeration of pointless issues. If you are not willing to learn, no one can help you and certainly will race down to the bottom. Telugu News channels are consciously committing the same mistake that they did during Telangana agitation. It may be recalled that during Telangana agitation top channels like TV9 fostered and kept it alive for years. But after the state was formed everyone knows about the black outs out of this big media house. The people who used hanker attention for air time in TV9, soon started dictating terms and continue to do so. More or less this is the same thing that is going to happen in case of Mahesh Kathi.
Even though TV9, ABN aid in building Mahesh’s image, he is soon going to bash these channels and turn the tables around. Such channels will continue to remain the scapegoat. Instead of being non-partisan, TV9, ABN is giving hours of airtime for a bungling debate which means nothing to a common man. The media house is desperately trying to highlight an actor’s fling based on some controversial statements done by someone without substantiations repeatedly. Portraying trivial issues as real issues and side-lining real issues, furthermore rubbing it over and over again on viewers is annoying and deplorable.
Channels which are giving hours of coverage to Mahesh, should learn from the conventional newspaper. None of the print media reached out or even gave a line of coverage to this issue. Being an electronic media, which has greater reach than print media, it would be better if they develop a gut instinct on setting limits in giving coverage.
If the news is sincere and exclusive news story, there’s no harm in advertising that fact, but this futile issue being given so much coverage, is giving more chances for the other budding news channels to up their game. By promoting Mahesh, channels like TV9,ABN formally ascertained a label that they are driven by melodrama more than NEWS itself.
