Promotions play a big part in deciding the film’s fate at the box office. Many filmmakers come up with new promotional strategies before and after the release of their films to help their movies reach the next level. The aggressive promotions always make a huge difference in the box office collections and on many occasions, we noticed that numerous movies with an average content fared exceedingly well due to extensive promotions. A couple of recent blockbusters are the best examples on how a promotional blitzkrieg from the team can result in mind-blowing collections despite mediocre content in the films.
Successful producer Dil Raju is popular for promoting his films quite aggressively. His recent film ‘Subramanyam For Sale‘ opened to big numbers in India. Although, it took a poor start in Overseas, the film was able to collect good numbers in the Telugu states. The positive word of mouth helped the film garner decent revenues at the end of first week. Dil Raju planned a promotional blitzkrieg from Monday.
Strangely, when the team is ready to take part in the post release promotions, Dil Raju skipped them and reached the US. The collections fell drastically from Monday and the film, which is made with nearly 17 Crores, is likely to end up as money losing venture for Dil Raju and his Buyers. Trade circles predict that they might suffer a loss around 6 to 7 Crores.
Already, the overseas distributors suffered almost 50 percent loss as the film collected a measly $140K. With a bunch of new films ready to release, the collections for ‘Subramanyam For Sale’ are almost done. On wonders why Dil Raju gave up on the movie, which with a better publicity might have ended as a safe venture at least in India. Surely, Dil Raju mark publicity was missing in the case of Subramanyam For Sale.
