At the public meet of ‘NOTA’ in Hyderabad, sensational hero Vijay Devarakonda has announced that he is stepping into production and also revealed the logo of his production house.
It’s called the “King of the Hill” and that’s a strange label but it is explained why it is named so. Basically it is the surname of Vijay’s i.e, Deverakonda which is translated as it is in English. ‘Devera’ means King and ‘Konda’ translates as Hill and so it is named after “King of the Hill.”
Also the logo of the production house has a hill and on top of it is a King’s crown. That sums it up.
About launching production house, Vijay Deverakonda said, “The reasons are actually frivolous as there was no proper planning for setting up one overnight. It’s more about why not and why I should?”
The other reason Vijay revealed is during the making of ‘Yevade Subramanyam’ and ‘Pelli Choopulu’ not many people were ready to put even Rs 60 Lakh. “I know the number of rounds we made around producers and production houses. We did compromise to get things made and even after that to get it released is very hard,” added Vijay.
He further stated that now he is listening to good scripts and as a human, he can do only limited work, he would make with others and get them out of their misery.