Teasers and Trailers are expected to create hype on films and attract buyers to invest. For ex. after the release of teaser of Pawan Kalyan’s “Katamarayudu”, a film with zero buzz until then, buyers stood in queue to acquire the rights. Such is the potential of a 1-2 minute promo material. In contrast, sometimes the trailers do so much damage that audience as well as buyers lose interest in films. Veteran director Krishna Vamsi’s upcoming film ‘Nakshatram’ unfortunately falls in the second category.
Despite Vamsi’s dubious track record in the recent past, people had decent expectations from ‘Nakshatram’. He pulled a sort of casting coup by roping in the likes of Sai Dharam Tej, Sundeep Kishan, Regina, Pragya Jaiswal, Shriya, Prakash Raj etc. and managed to evoke curiosity on the project. Fans of Vamsi even assumed that he was making another ‘Khadgam’. Some buyers were interested to grab the film’s rights by shelling out decent prices. Well, this is the story before the release of the film’s trailer.
Once the ‘Loud & Low-quality’ trailer was of Nakshatram had been released, the scene reversed completely. Vamsi’s mark was seen only in the ‘erotically’ filmed songs. After witnessing the response of movie lovers to this shabby trailer, the once-interested buyers have now allegedly backed off. Makers have yet to announce the film’s release date as the theatrical rights are yet to be sold.
Unless Krishna Vamsi cuts a second trailer and hopefully doesn’t scare buyers and film buffs with it, Nakshatram may lie in cans for indefinite time. Own release is another option, but the producer needs immense guts for that.