Analysis: Is ticket hike a barrier for 2.0


For big budget films, the filmmakers have been acquiring special permissions from the government to hike the ticket prices for the first week. This is turning an advantage for films that receive positive word of mouth while for films that receive poor response, the ticket pricing is turning out to be a nightmare. 2.0 theatrical rights have been sold for record prices and the film should perform exceptional to recover their investments.

All the buyers across Andhra Pradesh acquired permissions for ticket hike and the balcony tickets are priced at Rs 200. Extra Rs 20-30 will be collected for 3D glasses and the final ticket price stands at Rs 230. This is something huge for a film lover which is worrying the trade circles. If 2.0 has exceptional stuff, the excessive ticket pricing turns an advantage or else this will sure turn out to be a barrier. 2.0 is releasing across the globe tomorrow in 3D in over 6800 screens across India in Telugu, Hindi, Tamil and Malayalam languages.

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