Can Saaho unleash the potential of Nizam market ?


Saaho is all set for a grand release tomorrow and the film is having huge advances everywhere. The film is more special in Nizam than the rest of the areas in Telugu states as it is having a full-fledged hike for the first time.

The film is releasing in a record number of 131 out of 134 single screens in Hyderabad city. It is literally being showcased on every screen. It’s also releasing in 35 plexes with 640 shows which means the film is playing with 1160 shows in Hyderabad. Coming to the tickets the rates are hiked from:
₹138/₹150 to ₹200 (Multiplexes)
₹125 to ₹150 (Asian Group)
₹110 to ₹150
₹100 to ₹125
₹80 to ₹110
₹70 to ₹100

It is also releasing in 270 single screens + 5 Multiplexes in the districts of Nizam as of today. The total show count for the film in nizam is about 2300 which is an All-Time Record for any film in the circuit.

Now let’s see how a full-fledged ticket hike can benefit the film. Recently Maharshi also had this increase in ticket rates but it was kind of partial. Only a few multiplexes have played it at ₹200 while the maximum rate in single screens was ₹125. That film had collected ₹6.40 Cr on its opening day and went on to collect nearly ₹30 Cr in full run with a decent word of mouth. Now with better/full-fledged uniform rates and decent word of mouth Saaho can collect ₹35 – ₹40 Cr and may even do ₹45-₹50 Cr if it gets good word of mouth.

We have to wait and see if Saaho can unleash the potential of the Nizam market which will benefit further biggies like Sye Raa, Sarileru Neekevvaru and many more.

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