Mythri’s intelligent move for Amar Akbar Anthony


Mythri Movie Makers emerged as a top production house after three back to back blockbusters Srimanthudu, Janatha Garage and Rangasthalam. They tasted a disaster with Naga Chaitanya’s Savyasachi and the buyers lost huge money betting big on the project despite of Chaitu’s career running low. The makers of the film have been badly criticized for investing huge on Savyasachi. Mythri Movie Makers stepped out to control the damage.

Their next production Amar Akbar Anthony starring Ravi Teja and Ileana has been announced for November 16th release. The film directed by Srinu Vaitla has been carrying low buzz because of the poor track record of Ravi Teja and Srinu Vaitla. Mythri Movie Makers decided not to trouble the buyers and decided to offer the film for low prices to compensate the losses of Savyasachi.

The makers pocketed enough through the satellite, digital and Hindi satellite rights of Amar Akbar Anthony and hence they decided to offer the theatrical rights for minimal prices (Some of the areas are offered for free without even taking any advance amounts). This is sure an interesting move as they are not in a mood to add one more debacle to their account.

If a top production house has a bunch of films lined up, they generally do not offer films for free or for less quotes. But Mythri Movie Makers stepped out with an initiative considering their buyers in mind.

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