Given the craze and reach of the upcoming magnum opus “Baahubali: The Conclusion”, several local as well as international brands across categories are tying up with the film. Although the movie has universal appeal, the marketing efforts by brands have somehow been restricted to south India only.
For ex. Britannia Milk Bikis, which has associated with the movie for the first time this year, has focused marketing for Milk Bikis in South Indian states. For on-ground activities, the FMCG company is primarily aiming at major cities in the Telugu states – Hyderabad, Visakhapatnam and Vijayawada. The company is creating TVCs featuring Prabhas and will also conduct contests on social media in its bid to effectively leverage its association with ‘Baahubali’.
McDonalds, the global fast food chain, which also is associating with Baahubali franchise for the first time, has launched new items in its menu – Maharaja Mac Meal and Maharaja Mac Junior. The on-ground activities for McDonalds will be focused on Hyderabad. The south India focus is prominent in the marketing strategies of both Britannia and McDonalds. These brands are reportedly investing significant budgets to promote their association with Baahubali.
Several other brands and organizations such as Nestle Munch, Stratfit, Fueladream etc. have also partnered with the magnum opus which is set to release worldwide on April 28.