Vinaya Vidheya Rama is carrying good craze among exhibitors as they are opting to screen this film among all the Sankranthi Releases. Brunda Associates has bought the entire Karnataka rights of the film and they have further sold the film to sub distributors excluding Bangalore city . The film has fetched 3 Cr in form of hires(No profit sharing with the main distributor again) from these sub distributors. This is second highest price in recent times behind Agnyaathavaasi which was sold for 3.30 Cr in the same areas. The situation is same in Telugu States with most of the single theatre centres opting for Vinaya Vidheya Rama unless the theatres are under lease by the other Sankranthi release distributors.
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