Swapna Cinema continues to stand out for its clear, creative approach to film promotion with “Who’s Your Champion?” Breaking away from conventional publicity, the campaign shows how film marketing can be intimate and deeply personal.

A single heartfelt question, answered by leading names of Indian cinema, creates a powerful and authentic audience connection.

The chain began with Vijay Deverakonda, who set the tone by confidently naming himself as his own champion, turning self-belief into the campaign’s opening statement.

Dulquer Salmaan then shifted the emotional pitch by calling his father, the legendary Mammootty, his champion, beautifully underlining how inspiration often begins at home.

Director Nag Ashwin took the baton next and chose his mother, Dr Jayanthi Reddy, as his champion, adding a gentle but powerful tribute to the women who quietly shape destinies. He then passed the question to his first hero, Nani.

Nani’s answer moved many when he named his son as his champion, subtly capturing how parenthood can redefine success and motivation.

From there, the question went to Sandeep Reddy Vanga, who shared that, in a world that turned its back on him, it was his mother who stood firmly by his side as his true champion.

The campaign now stands at a thrilling pause as Sandeep passes the same question to his Spirit Star Prabhas, leaving everyone curious about who the Rebel Star will call his champion.