Bollywood top production house behind Saaho negative campaign


Prabhas starrer Saaho released last Friday amid very high expectations. With Baahubali toppling all box office records in North India, the anticipation for Saaho in Bollywood circles is quite unprecedented. Trade circles have predicted that Saaho will easily be one of the biggest openers in Hindi considering the massive release. Rightly the film opened to packed houses on its first day in all territories of North and registered solid revenues.

While most of the South Indian media portals rated Saaho as a flop, Bollywood circles have billed it as an epic disaster. Not stopping with their single star reviews, there have been a constant negative campaign about Saaho in leading Bollywood box office portals. A noted trade analyst from Bollywood, who gave a 5 star rating to Rajinikanth’s 2.0, has given a 1.5 rating to Saaho out of 5. He opined watching as an Saaho an unbearable experience. It is believed that a renowned Bollywood production house is behind all this negative campaign on Saaho because it is not associated with the distribution of the film in North India.

Despite this deluge of negative campaign on Saaho, the weekend figures are mind-blowing as the Hindi version is holding very well. Trade circles are predicting close to 75 Crores net for Hindi version alone by the end of Sunday which can be termed as a solid opening for a South Indian film.

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