Ram Charan Tej’s Dhruva, which was released in USA on December 8th 2016,had a decent run at Box-office. While in Telugu states Dhruva was an Average earner, in overseas it had relatively better run and has ended up as an above average to hit range film. However, the distributors and exhibitors in USA had still suffered “minor losses” due to the aggressive price they paid for the rights.
In terms of career,Dhruva has become a breather for Charan who was struggling to make his presence felt overthe lucrative overseas market.S even and half years after Magadheera (2009), Dhruva has become Charan’s next successful movie in USA.
Apparently, Dhruva has collected 2.2 times of his previous highest grosser “Govindudu Andarivadele”. Charan’s hard work in makeover role, proven good content and class approach had helped Dhruva to come closer to the breakeven at Box-office. Apart from above said factors, December holiday season plus distributors’ well planned schedules acted as a stimulus for Dhruva and even on “weekdays” of 1st and 2nd weeks it has performed relatively better than what similar movies do typically.
Janatha Garage which had collected $1,442,000 in its first weekend, was able to fetch another $358,000 in its full run. Dhruva had collected $940,000 in its first weekend,but was able to fetch another $533,000 in its full run. In other words,Janatha Garage was able to add only 25% of its first weekend gross to its full run, where as Dhruva has added a 56% of its first weekend gross.This proves a point that Dhruva had a “relatively” better run “after the first weekend”
In this context, the credit should go to the Dhruva distributors “Jolly Hits”. Though first time distributors,they had promoted and planned the film a lot better than some of the seasoned players in the market. Despite having average collections in first week,they did not give up, continued to holding good number of screens in week 2,3 and 4 as well.Their approach might have made a positive difference of $150K-$200K atleast.
Overall, in USA, Dhruva has collected $1,473,000 Gross and $851,000 theatrical share. After expenses deduction,the distributor share is $731,000 i.e. 4 Cr 97 lakhs INR. Thus, the USA distributor,who has bought the movie for 5.25 crores for (USA territory only), has suffered a minor loss of 25 lakhs.
From Non-USA countries, Dhruva has fetched another 1 cr 5 lakhs INR, to make total overseas share of 6 crores.
Here is Dhruva’s full run Overseas Profit Loss break down:
Note: Each Theater Chain has its own rental tier system,hence Gross to Share ratio varies
|Theater Chain||Gross||Distributor Share|
|Expenses||190 locations||- $120,000|
|Total Share in USA||$731,000|
|USA Share in Rupeees||4 Cr 97 Lakhs |
|USA Rights||5 Cr 25 Lakhs|
|USA Profit/Loss||25 Lakhs loss|
|Other Countries Revenue||1.05 Cr|
|Overseas Total Share||6 Crores|