It won’t be an exaggeration to say that the market for Telugu films in Overseas has improved by leaps and bounds. In the past one year, numerous Telugu films have performed beyond expectations and minted huge revenues in the Overseas locations. This has prompted the filmmakers of upcoming films to quote huge price for the Overseas rights. Telugu360 has already published a couple of articles on why the Overseas distributors should be wary of the exorbitant prices before falling into the prey.
Yesterday, the teaser of Allu Arjun‘s upcoming film Sarrainodu has been unveiled. Going by the trailer, it is crystal clear that the film is a complete commercial drama with loads of high octane action elements. The electrifying teaser has appealed to mass audience very well, but the question is will these mass elements be a selling point in Overseas where majority of the audience take a liking for films laced with entertainment and emotions.
If we look at some of the recent films like -Bhale Bhale Magadivoi, Srimanthudu, Nannaku Prematho , Nenu Shailaja, Soggade Chinni Nayana and KVPG, all these films have done exceedingly well in the US because of the universal appeal in the genre with which the films made. Entertainment and the emotional content played a vital role in the above mentioned films to make succeed at the Overseas box office.
Allu Arjun’s biggest blockbuster Race Gurram notched up 1.3 Million dollars in the US and the distribution rights of Sarrainodu have been acquired for nearly 6 Crores which means it should collect on par with Race Gurram for break even. The mass elements in the trailer has put the Overseas distributor in a spot of bother. Already, audience have a preconceived notion about the genre in Boyapati Srinu’s films and the trailer has added more fuel on to it.
Well, the producers should be aware of the fact that both the Overseas and Nizam market account for more than 50 Percent of the overall business and should ensure that the trailers and teasers don’t effect the openings.
