As Prime Minister Narendra Modi’s favourite program ‘Clean India’ campaign completes three years, he has written letters renowned people across the fields like sports and cinema. He sought their support for the ‘Swachhata Hi Seva’ program. Swachh Bharat Abhiyan, was originally launched in 2nd October 2014 to promote cleanliness and sanitation.Last week President Ram Nath Kovind launched the nationwide ‘Swachhta Hi Seva’ campaign to reignite the cleanliness movement by mobilising people support in the fortnight to October 2.

Many celebrities across the country received personalized letters from Prime minister Modi. Asking these celebrities to pledge towards cleanliness in the letter, the Prime Minister said in the days leading up to Gandhi Jayanti on October 2, “we can encourage widespread support for and participation in cleanliness initiatives across India” . Among those who received letters from PM are Telugu celebrities like Mahesh Babu, Prabhas,Mohan Babu and director Rajamauli.

But it is somewhat surprising to see Pawan Kalyan didnt receive any such letter from PMO. Especially considering the fact that Pawan has not only given his wholehearted support to Modi’s candidacy for PM post in 2014 elections but also campaigned for NDA’s candidates. It may indicate one of the two things – Modi might have skipped Pawan as he is into full time politics now and Modi sent letters to those opinion makers who are not directly affiliated to some political party. Secondly, this may indicate the widening gap between BJP and Janasena as Pawan Kalyan targetted BJP for not granting Special Category Status to AP as promised by Modi. But it is too early to draw conclusions on this assumption.

Anyway let’s hope ‘Swachhta Hi Seva’ campaign a grand success in bringing awareness on cleanliness among people.