Dil Raju is a master when it comes to film business and this unarguable fact has once again been proved in the case of DJ. The successful filmmaker is filling his pockets with at least Rs 20 crore profit with this stylish action entertainer.

Raju has earned around Rs 80 crore in the form of DJ’s pre-release business including satellite rights. The success of Bunny’s last film Sarrainodu, which collected around Rs 70 crore has helped in skyrocketing the business of DJ.

Believing it as an actin entertainer with paisa vasool commercial elements, distributors shelled big sums to grab the rights.

To completely leverage the craze of DJ, Raju sold the rights of a few areas to Geetha Arts and remaining to exorbitant sums, the best deals in Bunny’s career. The satellite and dubbing rights have also fetched record sums. Raju’s complete investment on DJ including the remunerations of cast and crew will be at max Rs 60 crore. So, he is sitting on a cool Rs 20 crore profit even before the film hits screens.