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Will Amazon digital rights cannibalize theatrical revenue?

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In olden days, producers used to get major revenues from theatrical run and a little more from audio rights. But later so many other sources of income have been evolved like – TV satellite rights and digital rights. Until recently these digital rights were a small portion but now this also has become as big as dubbing or remake rights. But there is a catch here and if producers do not understand the consequences, in long run it will hurt the very existence of cinema industry.

Nagarjuna – Samantha starrer “Raju gari gadhi2” is releasing within 1 month of release through Amazon. If more movies are screened this way, audience might just wait and watch on Amazon. Of course, this depends on how the deal is structured. To make little more money, producers signing the contacts to screen digitally in a week too. Amazon also will pay more money to producers if they are allowed to screen as soon as possible after the release. So producers are thinking, as the theatrical run is already over (nowadays theatrical run is almost over within 2-3 weeks after the release of the movie), we can get the best deal from Amazon and allow them to screen whenever they want.

But in long term this will have a huge blow on movie ecosystem. Audience who understand that movie can be watched within couple of weeks after release, they may get habituated to watch in Amazon and that will have a huge impact on theatrical revenue of the movie, which is still the number one source for any movie. TFI has to meet and agree on minimum number of days after which movie can be screened digitally or on satellite for the benefit of the industry in long run.

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Raju Gari Gadhi 2 holds good on second day – 2 days AP/TS Collections

Raju Gari Gadhi 2 2days Collections

Raju Gari Gadhi 2 has a good hold on it’s second day. The hold is more than 70 percent from it’s first day considering worth shares. It will continue the same pace today also.

Below are the area wise 2 days Shares

Area10 Days Shares1st Week Shares3 Days Shares2 Days SharesDay1 Shares
Nizam 6.14 Cr5.60 Cr4.16 Cr2.80Cr1.59 Cr
Ceded 2.49 Cr2.20 Cr1.59 Cr1.05Cr0.62 Cr
UA 1.64 Cr1.52 Cr1.13 Cr0.75Cr0.41 Cr
Guntur 1.15 Cr1.08 Cr0.88 Cr0.67Cr0.47 Cr
East 1.12 Cr0.98 Cr0.79 Cr0.58Cr0.36 Cr
West 0.73 Cr0.64 Cr0.45 Cr0.31Cr0.19 Cr
Krishna1.08 Cr0.99 Cr0.72 Cr0.48Cr0.27 Cr
Nellore 0.45 Cr0.39 Cr0.31 Cr0.23Cr0.16 Cr
Total AP & TS 14.80 Cr13.40 Cr10.03 Cr6.87Cr4.07 Cr
ROI 1.70 Cr
1.60 Cr1.30 Cr
Overseas 1.05 Cr1 Cr0.9 Cr
Worldwide 17.55 Cr16 Cr12.23 Cr

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Raju Gari Gadhi 2 Trailer: Thrilling Experience

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After a massive hit like Raju Gari Gadhi, Ohmkar is back with the sequel titled Raju Gari Gadhi 2 and Nag joining the film made the project big. Nagarjuna, Samantha, Seerat Kapoor, Vennela Kishore, Aswhin Babu, Shakalaka Shankar and Praveen essayed the lead roles in the film. The theatrical trailer of Raju Gari Gadhi 2 has been unveiled today which is all about a ghost in a beach resort.

With some fantastic visuals, stunning VFX work and terrific background score, Raju Gari Gadhi 2 is sure a thrilling experience. One will be left amazed after watching the film and Nagarjuna plays a mentalist in this horror comedy. Shot mostly in Pondicherry and Hyderabad, PVP Cinema, Matinee Entertainments and OAK Entertainments bankrolled the film which will hit the screens on October 13th all over during Diwali.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Samantha keeps Nag in Waiting Mode

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Tollywood’s top actress Samantha is in huge demand and the actress has been currently busy with many interesting projects. Juggling between Telugu and Tamil films, the actress has been finding it tough to allot a day for the shoot of Raju Gari Gadhi 2, which is yet to be wrapped up. The movie unit has been waiting for Samantha to wrap up the entire shoot. Omkhar is the director of the movie and the principle shoot of the film has been completed long ago.

Nagarjuna, Samantha, Seerat Kapoor, Ashwin Babu, Shakalaka Shankar, Vennela Kishore are the lead actors in this crime thriller. A day’s patchwork has been left and it will be wrapped up before the end of this month when Samantha allots her dates. The makers announced that the film will hit the screens on October 13th during Diwali weekend. PVP Cinema, Matinee Entertainments and OAK Entertainments are producing Raju Gari Gadhi 2.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nag’s Raju Gari Gadhi 2 Postponed

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King Nagarjuna is sure not a happy man these days. His recent outing Om Namo Venkatesaya ended up as a debacle and the actor pinned all his hopes on his next movie Raju Gari Gadhi 2. Omkhar directed this horror comedy which has been delayed as Nagarjuna was not completely convinced with some of the episodes. Nagarjuna, Samantha, Seerat Kapoor, Vennela Kishore and Praveen essayed the lead roles in the film which has been wrapped up recently. However the film has a huge dose of VFX work which pushed the film’s release date.

Raju Gari Gadhi 2 has been initially slated for August 25th release however the movie will now hit the screens during October. Nagarjuna is keen on the VFX work which needs sometime. He is not in a hurry as September has been packed with big ticket films. Hence the makers are in plans to release the film during October this year during Diwali. PVP Cinema and OAK Entertainments are bankrolling the movie. SS Thaman is composing the music and Abburi Ravi penned the dialogues for Raju Gari Gadhi 2.

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Who is that lucky young director to direct Nagarjuna ?

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Both as producer and actor, Akkineni Nagarjuna has always encouraged fresh talent. Besides working with new directors, he also introduced many technicians through his production house. Once again he is likely to work with a young director. Currently busy wrapping up Raju Gari Gadhi 2, Nagarjuna is yet to formally announce his next project.

As per the latest reports in the industry circles, Nagarjuna has green signalled the script narrated by a young director. Though the name of the director has been kept under wraps, it is learnt that Nagarjuna has locked the director and will announce it very soon. Young and talented filmmaker Virinchi Varma’s name is being widely speculated in the media circles. However, we have to wait for an official confirmation in this regard.

Kalyan Krishna of SCN and RRVC fame and Chandoo Mondeti are also working on scripts for Nagarjuna. So, it remains to be seen who is that lucky director to call shots for Nag’s next.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nag’s Raju Gari Gadhi 2 Release Date

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King Nagarjuna almost wrapped up the shoot of Raju Gari Gadhi 2 which is said to be a horror comedy. After his entry into the project, the script witnessed several changes and Nag wanted his character to be extended that it lasts long. Samantha and Seerat Kapoor are playing the other lead roles in the movie. Ohmkar who directed Raju Gari Gadhi is helming the sequel and the movie’s budget has been kept up considering the market of Nag. Though the makers wanted to release the film during July, there are special plans being made for the film now.

Raju Gari Gadhi 2 will hit the screens on August 25th as a birthday gift for Nag who is turning 58 on August 29th. Ohmkar too wanted time for the post-production work of the film which has decent VFX effects. SS Thaman is the music composer and Prasad V Potluri is producing Raju Gari Gadhi 2 on PVP Cinema banner. OAK Entertainments is presenting the film.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nag’s Raju Gari Gadhi 2 gets a Release Date

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King Nagarjuna will be a disappointed man after the release of Om Namo Venkatesaya. The actor surprised everyone after he has been roped in for the lead role in the sequel of Raju Gari Gadhi. Omkhar is directing the movie and Samantha, Seerat Kapoor will be seen in other prominent roles. The movie’s shoot is nearing completion and it is said to be a horror comedy. Made on a stiff budget, Raju Gari Gadhi 2 is all set for July 7th release.

The entire shoot of the movie will be wrapped up by the end of May revealed the makers. Nag’s stylish massy look is already a hit across the social media. Top production house PVP Cinema is bankrolling Raju Gari Gadhi 2 along with Omkhar’s OAK Entertainments. The movie has been carrying decent expectations and the makers are in plans to wrap up the film’s work at the earliest.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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