Telugu Movies USA Box office Sankranthi 2017 vs 2018
Sankranthi is one of the most preferred windows by Telugu filmmakers to release big ticket movies in order to capitalise on the holiday and festival season. Like the domestic audience, overseas moviegoers too lap up films bigtime during the festival season.
Last year’s Sankranthi saw three notable releases in the form of Khaidi No 150, Gauthamiputra Satakarni and Shatamanam Bhavathi. Much to the cheer of overseas trade circles, all three films performed on par with expectations and raked in good revenues. Khaidi No 150 collected close to $ 2.5 M and GPSK notched up $ 1.5 M. Shatamanam Bhavathi managed to collect $0.8 M. All three films collectively bagged $ 5M haul and emerged as decent hits at the overseas box office.
This year, it is a contrasting show by Sankranthi releases as all three films failed to make an impact at the overseas box office.
The distributors of Pawan Kalyan’s Agnyaathavaasi are staring at huge losses as the film failed to keep the cash registers ringing after a strong start. With close to $ 2M gross as of this writing, the Trivikram directional is heading towards becoming one of the biggest disasters of all time in overseas.
Balakrishna’s Jai Simha, which opened on a decent note, couldn’t improve its figures and managed to collect below par numbers in the first weekend. The film collected a meagre $ 200K till now.
Raj Tarun’s Rangula Ratnam, which is the third Sankranthi release, has no trace at the box office with inconsequential numbers on its first day.
So, with are three Sankranthi films underperforming at the overseas box office, trade circles are likely to incur huge looses.