Tollywood has come a long way, especially with regard to promotions. Our filmmakers have been adopting aggressive promotional strategies since the last couple of years to take their films deep into audience. Let it be a star-studded big ticket film or a low budget flick with new faces, promotions are proving to be the selling point to garner attention before and after the film’s release. Indeed, promotions are playing a decisive role in deciding the fate of any film at the box office.
This week, three straight releases and two dubbing films have hit the screens. All these five films opened to a weak response as far as the first day numbers are concerned. Poor publicity is said to be the main reason for their slow start at the box office.
Sundeep Kishan’s Nagaram, which generated rave reviews before the release day due to exclusive premier shows,managed to register lukewarm collections. With a more aggressive promotional campaign in Telugu, Nagaram could have opened to a much better box office show on Friday. However, the collections are bound to improve due to positive reports and good word of mouth. But, the remaining four films have collected pathetic figures on first day in all areas. If the mediocre content is one reason, poor publicity seems to have further hurt their chances of survival at the box office.
There were hardly any promotions for Manchu Lakshmi’s ‘ Lakshmi Bomb ‘ and Anjali’s Chitrangada. Both these films have showed occupancies less than 20 percent on first day in major areas. Low budget flick Aakatayi,too,failed to open on a decent note as the makers failed to promote the film before its release.
