US Premieres – Weird strategy for Ranarangam

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It is quite common for Telugu films, either small or big budget, to have premiers screened in overseas few hours before the theatrical release in India. The word of mouth from premiers is considered to be very crucial as it will define the film’s trade prospects. So, it is very rare for a Telugu to not have premiers in overseas. Sharwanand’s Ranarangam is going to be one such film in recent times.

Ranarangam, directed by Sudheer Varma, is slated for release on August 15th. Reportedly, the film will release on the same day in overseas with no premiers. All shows will start from morning 9 AM local time on 15th in all overseas locations. This is a weird strategy considering that the film is carrying good buzz in audience and the premiers may definitely fetch good numbers and set the tone for a strong run if it gets encouraging talk. The reason for cancelling the premiers is not known.

Sharwanand is playing a gangster in this crime thriller which has a crisp run time of 138 minutes.Kajal Aggarwal and Kalyani Priyadarshini are the female leads. Sithara Entertainments banner is bankrolling the film.

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