Arjun Reddy – Jackpot for all the buyers


After being part of one of the best RoI (Return on Investment) films, ‘Pelli Choopulu’, young actor Vijay Devarakonda is likely to deliver another such huge profitable venture.

The theatrical rights of Vijay’s latest film, ‘Arjun Reddy’ were acquired by Asian Films for Rs 4.05 crore for both the Telugu states. Looking at the numbers on the Opening day, and also how well the film held its ground on the Second day, trade experts predict it to collect 25-30 crore in full run in the Telugu states itself.

Coming to the US, theatrical rights were sold to exhibitors in 200K ratio. The film raked in $195K from 78 locations from premiers, thus recovering double the distributor’s investment from the premieres itself. Exhibitors will break even today. As of this writing, Arjun Reddy grossed $175k on Friday from 71 centers. A million dollar at US box office looks like a cake walk for the film, and if the momentum sustains further, the film can well repeat the magic of Fidaa here.

In a nutshell, Arjun Reddy looks well set to create history by fetching 400-500% profits in the Telugu states as well as in the US.

The film is not just a box office hurricane but also being hailed by many as a path breaking film which can change the way Telugu films are being made.

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