Nagarjuna and Nani starrer Devadas released three weeks ago. The film opened well and registered decent revenues in the first week. Though it has a routine story and narration, audience lapped up the film for its entertaining elements. As the collections dropped in the second week, team Devadas should have concentrated more on post release promotions.
Surprisingly, after completing three weeks of its release, the team started promoting the film. After the release of Aravindha Sametha, Devadas has completely slowed down in all areas. This week two more new films are hitting the screens. So Devadas will be replaced in majority of the centres. There is no point in taking up promotions when the theatrical run is all but over.
Nagarjuna and Nani should have aggressively promoted it after its release which might have impacted the collections. It is too late for Devadas.