Is DJ Team Hiding Overseas Failure Under the Guise of Piracy?


Allu Arjun’s latest release ‘Duvvada Jagannadham’, which was released on June 23 amidst very high expectations, has taken a terrific start at box office. The film however has significantly slowed after first week’s run and is expected to end up as an average film in the domestic market. On the other hand, DJ is a huge failure in overseas.

Ever since DJ team has landed in the US to promote the film, they are repeatedly talking about Piracy and Reviews in every public meeting and media interview. It appears as if they are blaming piracy and negative reviews the reason for DJ underperforming in overseas. They have allegedly lectured overseas audiences to not encourage piracy and critics to respect Telugu cinema, primarily DJ.

If overseas audience depend so much on piracy then films like Pelli Choopulu, Nani starrers, A..Aa and many others wouldn’t have performed better here than in the Telugu states. In the end, ‘Content’ matters, and a film with strong content can emerge victorious despite ‘Piracy’, which can dent a maximum of 5 percent of
films’ revenue.

Instead of allegedly lecturing audiences (piracy) and critics (reviews), DJ team should realize that they had dished out a mundane product which failed to evoke audience’ interest. DJ team should gracefully accept the reality and try to produce better films in future rather than allegedly hiding their film’s drawbacks under the guise of piracy.

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