Liger Hindi Release: A New Strategy


Vijay Deverakonda and Puri Jagannadh are all set for the release of Liger, a pan-Indian release and the film is hitting the screens on Thursday. The advance sales for Liger are terrific and the film is expected to open with a bang across the globe. Liger’s Hindi version will have a delayed release and the film will be released through the Thursday night shows. However, the film is releasing in all the South languages on Thursday morning.

The pre-release sales for Liger are so good even across the North Indian belt. Most of them are surprised about why the Hindi version is delayed. As the film is releasing on Thursday, the makers wanted to release the Hindi version through the Thursday night paid premieres. However, the Telugu version of the film is releasing across the North Indian belt from Thursday morning shows. The team of Liger is following a new strategy that was never attempted. Liger is jointly produced by Puri Jagannadh and Karan Johar. The theatrical and the non-theatrical rights fetched record prices.

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