Nag’s smart strategy : Prepares audience ahead of Hello release

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Akkineni Nagarjuna is known for his prudent selection of films as a producer. After Akhil’s debut film tanked at the box office, Nagarjuna decided to relaunch him under Annapurna Studios and roped in Vikram Kumar for the second project. As Hello is gearing up for release on Dec 22nd, Nag decided to interact with media in Hyderabad to update about the film’s output.

Just like he did for some his earlier films like Soggade Chinni Nayana and Chaitu’s Ra Randoi Veduka Choodam, Nagarjuna has come up with the strategy of preparing audience ahead of Hello release by giving out some interesting points in the story.

He said Hello is a cute romantic drama which narrates the journey of a young couple who get separated during childhood and unite after 15 years. He added that the film has a beautiful backstory with kids and Vikram’s narration will be interesting. He also revealed that the entire story takes place in a single day and the action episodes will be the major highlight for the film.

This is a smart strategy by Nag to increase the buzz among audience by revealing some of the film’s defining moments before its release. Going by the way Nagarjuna spoke with super confidence about the film, it looks like he is very happy after watching the final output. He has decided to promote the film big time and advised Akhil to go on a three day tour to US to interact with audience there.

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