AP Government former Media Advisor Parakala Prabhakar has taken over as the chairman of Maha News Telugu channel. He has taken up the task of breathing new life into the channel which is lagging far behind competitors. Prabhakar is also husband of Union Finance Minister Nirmala Sitaraman. He played an active role as media advisor in the first four years of Chandrababu regime. Prabhakar was continued as advisor for some more time even though the TDP had got differences with the BJP in the last two years of its rule. At that time, Jaganmohan Reddy targetted continuation of Parakala which eventually led to his dropping out of Naidu team.
Since then, Prabhakar was busy with his own projects without getting involved in politics. But now, Union Minister Sujana Chowdary once again took ownership of Maha News and began efforts to develop it. He also wants to get good coverage for BJP activities in Telugu states. In the last few years, Maha News changed many hands. At one time, Rajinikant joined and left the channel as it did not pick up considerably. Now, Sujana is keen to make available enough funds to bring Maha News back into mainstream. As part of this, he has brought Parakala to head the channel team. So, BJP too will be having its own dedicated channel now on.