Next Enti : Wrong strategy results in poor buzz


Next Enti is a romantic entertainer featuring Sandeep Kishan and Tamannah in the lead roles. Bollywood director Kunal Kohli is making his debut in Tollywood with this film. The teasers and trailers released so far positioned the film as a bold and lustful romantic saga targeting younger generation audience.

Tamannah’s glamorous avatar and the peppy proceedings with Bollywood flavour in the visuals are expected to draw more buzz on the film as bold romantic stories are currently on rage in Tollywood. Unfortunately, Next Enti couldn’t garner the required buzz from trade circles and audience. Sundeep Kishan’s poor track record is one of the major reasons for the low buzz.

Initially, Tamannah was reluctant to share screen space with Sandeep Kishan. She wanted a new actor to be cast opposite her and suggested the makers to market the film as a lady oriented genre to attract more buzz from audience. But, the makers have roped in Sandeep Kishan and Navdeep. This wrong strategy has become a liability for the film’s market as there is very lukewarm response from trade circles. Had they been sensible with their casting and promoted it as Tamannah’s film, the buzz could have been the other way.

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