Never before a Telugu big hero movie began its music promotions four months before the release. Allu Arjun and director Trivikram are setting a new trend with ‘Ala Vaikunthapuramlo’. The first song “Samajavaragamana” from the film was released on September 28 and the song became the most liked song in Tollywood’s history. The second song is hitting the internet on Diwali.

This is a unique promotional strategy.

Trivikram and Bunny’s team have chalked out this plan to create a strong buzz around their movie as Mahesh Babu’s biggie is releasing on the same day. While Mahesh Babu’s movies open on a big note in the USA, Bunny doesn’t have that huge pulling power in the overeats market. To counter the Mahesh Babu’s charisma, ‘Ala Vaikunthapuramlo’ team has come up with this tactic which is paying off well.

Trivikram is a music buff. He extracts great tunes from any music director. His collaboration with Thaman is proving to be the best.

Stylish Star Allu Arjun is known for his dedication and he loves to transform himself as per the character’s requirement. After a year’s break, the actor started shooting for Ala Vaikunthapurramuloo in the direction of Trivikram. The actor gained considerable weight during his break and Trivikram wanted Allu Arjun to lose weight. Allu Arjun hired a fitness trainer and he lost 14 kgs for the role. His lean and stylish look from the posters already received wide response from the audience.

The actor went for a ketogenic diet for over four months to cut down his weight. He followed the instructions of his fitness trainer and worked out on a regular basis to get the desired look. Trivikram and his team designed various looks and zeroed in one before the shoot commenced. Ala Vaikunthapurramuloo is slated for Sankranthi 2020 release and is in the final stages of shoot.

Pooja Hegde is the leading lady and Thaman is the music composer. The film is said to be a hilarious family entertainer laced with an emotional drama.