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Chicago Telugu Organizations Covid-19 Response

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గత రెండు మాసాలుగా విస్తరిస్తున్న కోవిడ్ -19 కారణంగా ప్రపంచవ్యాప్తంగా ప్రజలు జీవనశైలి లయ తప్పి తడబడుతోంది.ఇలాంటి విపత్కర పరిస్థితుల్లో మానవతా దృక్పథంతో,మొక్కవోని ధైర్యంతో సాయం అందించడానికి “మేము సైతం” అంటూ ముందుకు వచ్చి భూరి విరాళాలు అందించడమే కాకుండా నిత్యావసర వస్తువులు,ఆహారం సేకరించి పంపిణి చేయడానికి చికాగో నగరం లోని తెలుగు సంఘాలు అన్ని ఒక్కటై భారీ సహాయ కార్యక్రమం చేపట్టాయి. స్థానిక చర్చ్ ల్లో , ఫైర్ డిపార్ట్మెంట్స్ లో, దేవస్థానం లో , నగర యూనివర్సిటీ ల్లో తెలుగు విద్యార్థులకు నిత్యావసర వస్తువులను అందచేశారు.

ఈ కార్యక్రమంలో వివిధ తెలుగు సంఘాల స్వచ్చంధ కార్యకర్తలు పాల్గొని ఆఫ్రికన్ అమెరికన్ షెల్టర్ , వుమెన్ షెల్టర్ , కౌంటీ షెల్టర్ , నార్త్ వుడ్ యూనివర్సిటీ , గవర్నర్ స్టేట్ యూనివర్సిటీ ల్లో దాదాపు పది వేల డాలర్ల విలువైన నిత్యావసర వస్తువులు ఉచితం గా అందించి వచ్చారు

ఈ బృహత్కార్యం లో పాల్గొన్న తెలుగు సంఘాలు :

TANA(Telugu Association of North America)
ATA(America Telugu Association)
ATA(America Telangana Association)
NATS(North America Telugu Samithi)
NATA(North America Telugu Association)
NRIVA
APTA
Telugu Association Of Greater Chicago
TTA(Tristate telugu Association)
CTA(Chicago Telugu Association)
CAA(Chicago Andhra Association)
IAGC(Indian Association of Greater Chicago)
Manabadi
TDF(Telangana Develpoment Forum )

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

DSP Concert Review : Moderately entertaining , Poorly-attended

  • DSP Chicago show gets mixed response in terms of entertainment
  • Attendance wise it’s a disaster with a low 1,700 people
  • Takeaway for next shows: Rework on pricing and marketing

Ace Telugu tamil music director, energetic star Devi Sri Prasad’s 2018 USA tour kicked off last week with a show in Seattle. Second concert of this tour was held in Chicago on Aug 18th Saturday. Chicago show evoked mixed response in terms of entertainment, attendance wise turned colossal disaster.

The music:

It was a 3-hour (8-11PM) singing and dance show which showcased some of the best DSP’s works. DSP had appeared on the stage with ‘Bharat ane nenu’ title song amidst huge cheers from his fan boys. He next performed a cool dance number ‘na manasu neelo ‘(Nannaku Premato). In the first half of the show, DSP ‘s own performance on stage is limited to three songs in the 8 to 9:30PM window. Remaining time was consumed by his team’s performances or other customary introductions. ‘Pilla Nuvvu leni jeevitam’ (Gabbarsingh) evoked good response, which was matched by next song ‘Rakhee Rakhee’. Megastar’s mega hits ‘Rathalu Rathalu ‘followed by ‘Ammadu Let’s do kummudu ‘he performed at the final stages, got thumping response from the audience.

Overall, with his energy DSP entertained the audience but choice of songs could have been better. Mainly, his melodious side is missing in exchange of peppy numbers.

Heroine Shraddha das added glamour to the show, had been the second-best attraction of the night. She got rousing response from youth audience, sung ‘Aww Tuzo Mogh Kortha (1 Nenokkadine), danced to ‘Rakhee Rakhee ‘songs. Singers Renina Reddy, Sagar, Shravana Bhargavi, and HemaChandra covered few hits of Devi Sri Prasad. Actress Madhu Salini anchored the event.

The stage show:
For few songs like “I Wanna follow follow you “Devi Sri danced with a group of dancers and professionally choreographed steps. He hired a local american dance group, some production cost can be seen for costumes and props that’s have been used. LED backwalls are of standard setup, more immersive visuals design could have been done by the graphics team to go in sync with the context. Acoustics are good for floor level seating rows, but few from the back and galleries complained the audio would have been better.

Entertainment 2014 Vs 2018:
2014 chicago show was much better paisa vasool, electrifying because of better attendance (more than double compared to 2018) and other factors we’re about to discuss. Audience were more interactive back in 2014 show – obviously because of more crowd. Nora Germain’s violin play stood out as one of the 2014’s highlights but matching attraction missed in 2018. Anchor Anasuya (2014) was replaced by Madhu Salini (2018). Pyrotechnics were used in 2014 show, gone missing now – no big deal though. Viva girl Neha Bhasin, ‘Aa ante Amalapuram ‘fame singer Malathy were another attraction in 2014 DSP show, now replaced by Shravana Bhargavi – Hemachandra ( more family audience oriented singers ).

Attendance:
Devi Sri Prasad’s concert 2018 at Chicago had disastrous attendance of mere 1,600 to 1,700 people which is dismal, low compared to even local telugu organizations’ annual cultural programs. The same DSP show back in 2014, which was held at Sears Arena, was patronized by aproximately 4,000 music lovers. While 2014 show in Chicago had incurred thin losses despite with good attendance, 2018 had turned to be heavy loss to the national organizer as well as their local partners. Reportedly more than 60% of the investment is at loss from Chicago show.

Ticket Pricing:
The venue of the concert UIC Pavilion has mammoth 9,500 capacity to seat, organizers could have put lesser price range affordable to students, average telugu families. Level 2 galleries at $20, Level 1 galleries at $40 – $50, Floor levels at $75, $100, $150 would have been optimal and win-win for all.
If the auditorium capacity is medium to small then higher pricing is inevitable to recover the costs, but in such huge venue, current high pricing of $299 -$159 for floor level seating resulted a disastrous attendance despite selling at 30% discount. Especially in troubled immigration times, families seem spending more cautiously. Added to the pricing factor, new event management company struggled in networking and marketing which had resulted in only 1/6th of the auditorium is occupied. Since 2014 show was attended by 4,000 people, this time organizers might had overestimated to similar response.

Return on Investment:
Devi sri prasad had been charging $80,000 per show, travel & lodging cost for the team for seven days cost $40,000, Venue fee $40,000, Sound $40,000 and including other expenses $200K is the estimated investment for this single Chicago show. More than 55% of the investment had been lost in Chicago 2018 show according to our estimates.

Final word:
Devi sri prasad is very energetic, talented, crowd pleasing entertainer, his shows have been raising the bar for Telugu concerts in USA. Logistically his shows design deserves more pricing than ordinary singing shows. But, Telugu concerts’ market is at evolving stage, and is not even 1/4th of its Hindi counterpart in USA. Only Ilaiyaraaja, S. P. Balasubrahmanyam like celebrities were able to manage the shows to breakeven (for organizers) only because of Telugu, Tamil combined patronage. DSP doesn’t have enough patronage from tamil market yet.

In terms of all round entertainment, “DSP show “deserves more ticket pricing than any other south indian performer, but the biggest obstacle for his model is his “Telugu only” market. Keeping these factors in mind, rather than going big bollywood scale, it would be economically feasible to pick moderate 4,000 capacity auditoriums, hire sound technicians with expertise in concert hall acoustics rather than the ones who have a bunch of loud speakers to install around. Cutting the other costs, bringing down the ticket costs would help success of the show.

All in all, DSP show is a satisfactory one if you could afford. Nothing much to miss even if you skip!

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

T360 Exclusive : Tollywood Chicago Scandal – Audio tapes

Chicago scandal has become sensation in Tollywood ,across India and in NRI Circles. Telugu360 had covered those incidents in detail. For starters, read this article for chronology of events leading to USA authorities’ indictment of Kishan Modugumudi alias Sree Raj Chennupati.

Now , Telugu360 got hold of audio tapes of ‘Kishan Modugumudi’ in which he is heard haggling with a Tollywood anchor about a hotel, and warning her not to step outside of hotel in Dallas,TX

Tape – 1:

  • For Telugu celebrities who visit USA on invitation, the minimum courtesy from organizers is to book branded hotels like ‘ Hyatt ‘ and above. But , Kishan Modugumudi’s modus operandi is booking pretty ordinary hotels for ‘some’ of the celebrities whom he coordinates from India to USA. Kishan haggles with targetted celebs to stay at ordinary hotels because those hotels are ‘comfortable’ for his modus operandi. In the first tape, you can listen him saying those ordinary hotels are better than Hyatt and refers Hyatt as “cheap” hotels.

Tape -2 

  • Kishan continues to advocate for hotels of his choice and restricts the mobility of this celebrity.

Tape – 3 

  • America is a free country and on a B1 Visa , a visitor can travel anywhere in United States. In this tape, you can hear that Kishan mentioning ‘explicitly’ that the celebrity can’t travel anywhere without his knowledge.

Related articles: 

https://www.telugu360.com/chicago-tollywood-sex-racket-stunning-chats-revealed/

https://www.telugu360.com/te/tollywood-prostitution-racket-busted-in-the-us/

https://www.telugu360.com/sampoornesh-controversy-ata-shirks-away-responsibility/

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Grand reception for Kalyan Ram in Chicago

The Telugu community in Chicago extended a warm reception to actor Nandamuri Kalyan Ram, who was in the city for a holiday. The actor visited Chicago along with his family after almost a decade. Young fans and students turned up in big numbers to cheer the actor enthusiastically.

In what was a surprisingly huge turnout for a weekday, members from various Telugu organisations and affiliations gathered in big numbers at Masala Restaurant in Chicago for a Meet and Greet session with the actor.

Kalyan Ram spoke about his connection with the city and about his student days. He remarked about the peaceful and balanced way of life that the US provided and asked the Telugu community to respect the United States as a second home, for giving them a chance to grow and succeed professionally.

Senior members of the Telugu community in Chicago spoke about their association with the Nandamuri family. The grand meet and greet was rounded off with a photo session for all the guests as well as a cake cutting ceremony to mark Shri N.T.Rama Rao’s Birthday, which falls on the 28th. Guests were also entertained by spirited performances from singers Deepthi and Sandeep.

Photos : Grand Welcome for Kalyan Ram in Chicago

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

KCR not attending ATA 2016 in Chicago

American Telugu Association (ATA), the 25-year old organization of Telugu people in North America is gearing up for conference to mark the celebrations of its silver jubilee.The forum intends to showcase Telugu culture and organizers are planning it on a grand scale at Donald E. Stephens convention center (Rosemont) in Chicago.

Click here to read about details about ATA Financial crisis

A host of guests are expected to attend this meeting.It has been widely advertised that the Telangana Chief Minister K. Chandra Sekhara Rao is the chief guest of the event. But, as per our sources in Telanagana CMO,Mr. Rao’s trip has not been confirmed yet and he is not attending the ATA 2016 conference. “It is true that ATA team has personally invited KCR. He didn’t deny that request, but said “chooddhamu”. As of now, we do not have any instructions from Chief Minister to make arrangements for the trip” told a source from CMO. Meanwhile, KCR’s daughter,Nizamabad MP Kalvakuntla Kavitha , will be attending the event with her family.

There are many other political,cinema and business celebrities attending this event, for additional details visit http://www.ataconference.org/

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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