Unique situation for ERAR Producers

The film “Eedo Rakam Aado Rakam” hit the screens today in Telangana and Andhra Pradesh. It even managed to secure a decent word of mouth and some reviews came out quite favourably. For any production team, such an outcome is acceptable enough.

But for the producers of this film, this is creating a bitter sweet situation. While the end product has received a decent response, poor promotions and bad publicity strategy have ensured that not many people know that this film even hit the screens.

Apart from that, Vishnu and Raj Tharun have been enduring lean phases and they are not exactly helping matters at the Box Office. Trade sources expect the film to get a boost this weekend, as crowds in B and C centers may take to the adult comedy in the movie.

Remember the saying ” Operation Success Patient Dead” ? Let us hope the producers of ERAR don’t experience this situation.