US box office : Evaru emerges as hit, Ranarangam is an outright disaster

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Two medium budget films Evaru and Ranarangam released last week. While Evaru emerged as a decent hit, Ranarangam turned out to be an outright disaster at the US box office.

Adivi Sesh’s suspense thriller Evaru, which received rave reviews and superb word of mouth from all sections of audience, collected respectable gross in the first weekend in USA. After taking a good start with $ 61K from Wednesday premiers and $ 43K from first day, the film added good numbers in the weekend ( $ 73K on Friday, $ 105K on Saturday) to surpass the quarter million mark. By the end of Sunday, the film is poised to collect close to $ 350K in USA. After scoring success with Kshanam and Godachari, Sesh has once again delivered a box office hit with Evaru.

Sharwanand’s latest gangster drama Ranarangam has come a cropper in the first weekend. The unusual strategy of not screening premiers has backfired bigtime and the film has turned out to be an outright disaster as it failed to collect the theatre expenses by the end of Sunday. The Sudheer Varma directional showed no signs of improvement in the weekend after taking a low start with $ 21K from Thursday. With Friday’s $ 17K and Saturday’s $ 21K, the film continued its disappointing run. As of this writing, Ranarangam collected close to $ 5K on Sunday and is likely to end up with less than $ 75K in the first weekend.

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