PM Modi proved in 2014 how he can turn any criticism by the Congress into his own advantage. In fact, he made the Chaiwala comment from Congress leaders into his main election slogan and captured the imagination of the voters across the country. He eventually won.
The same strategy is adopted now. Modi is picking up his 2019 poll slogan from a highly mocking comment from Rahul Gandhi. It’s the Chowkidaar comment on the alleged massive corruption in the Rafale jet fighters deal. Rahul said sarcastically that the Chowkidaar has turned into the Chor and committed the multi-crore Rafale scam.
Now the question is whether this new slogan strategy will work wonders for Modi in this election. Analysts say it’s not that easy. The Chaiwala comment was taken by people in a negative way’ as it reflected on the social context. Modi got sympathy by asking voters whether a Chaiwala should not become PM. Now it’s a totally different issue. The Chowkidaar comment is made in a corruption context. Modi cannot escape from giving his explanation on Rafale scam.
