The Rajini mania is back. Anticipation around the superstar’s upcoming release Kabali has reached its zenith. With thousands of fans gearing up to catch the movie, this is going to be by far the biggest release for the actor, obviously. But all that has been said and done.
We are writing this to talk about the craze, not the Rajini craze but the Kabali fandom. Every film of the superstar does come with a sense of excitement and euphoria surrounding it. And Kabali is what they call “peaks”.
Well, and Kabali isn’t a movie anymore! It’s becoming a brand now. And what we see now is several products cashing in on the popularity of the film which is set to release this Friday.
If a bank has issued credit cards with still from the film, a well-known gold loan company has minted silver coins with Rajini’s face on it! And then there was Air Asia which had a series of Kabali-themed flights which marked the first time a south Indian film is advertised on a plane. And guess what the design for the flight apparently took a month to finalise!
Moreover, Airtel has also been collaborated with this promotional activity and has planned special recharge packages one of them which is unlimited 2G internet. Wait, we have more! PVR Cinemas, the official partner of Kabali has offered to sell merchandise of the film at the cinema halls and there will be a lot of offers on ticket pricings as well.
But it’s not just branding going on, fans have been going gaga and there ample merchandise like T-shirts, key chains, merchandise, mobile phone covers and what not. Look at these pictures we have collected just for you. A sample of the Kabali mania:
