RRR : Pre-release business expectations are mind-boggling


After the monstrous box office success of Baahubali franchise, it is of no surprise that SS Rajamouli’s next project would be the cynosure of trade circles and audience all over the country. With NTR and Charan in lead roles, the project is bound to trigger unprecedented buzz and is expected to set new benchmarks in terms of pre release business and other trade deals.

Trade expectations on this crazy multi-starrer , which is tentatively titled as RRR, are quite staggering and mind blowing. Reportedly, the pre release business for RRR is expected to surpass 600 Crores. While the theatrical rights of all languages will be around 400 Crores, the digital and satellite rights are likely to fetch close to 200 Crores. This will be a record breaking pre release business for any Indian film by a huge margin. It is learnt that NTR and Charan will pocket a hefty remuneration which is equal to two movies for this magnum opus. Producer Danayya and Rajamouli will get equal share on profits incurred from the business done after deducting the budget spent on the film.

So, even before the film’s shoot has started rolling, RRR has started creating ripples in trade circles. The makers are planning to release the film in mid 2020.

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