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Exclusive : Agnyathaavaasi USA pre sales report – Terrific start

Agnyaathavasi USA pre sales report

Powerstar Pawan Kalyan’s Agnyathaavaasi is one of the highly anticipated big ticket films this season. As Trivikram Srinivas is the film’s director, expectations among trade circles and audience have reached new heights since its launch. Overseas market is one area where Pawan and Trivikram carry a strong market base and huge following. Already it has been announced that Agnyathavasi is going to be the biggest ever release for an Indian film in North America with a screen count of 570.

Now, with only few days left for its release, the advance bookings in almost all Cinemark, AMC and Local screens opened couple of days ago. 75% of the regal Cinemas  have been opened a while ago.

As per exclusive sources , the pre-sales collections have already surpassed half million dollar mark. To be precise, $513,000 from 415 Locations as of this writing. Please note that many of these 415 locations opened today only. This is a terrific start and trade analysts predict that the film is poised to rake in sensational figures from its premieres. It is Pawan Kalyan’s unrivalled charisma in overseas that has resulted in such a massive buzz on the film even though the theatrical trailer has not been unveiled till now.

By tomorrow itself, Agnyathaavaasi is likely to emerge as career highest premiers in overseas for Pawan Kalyan. Going by the current range in its bookings, it is definitely going to be record opener in Tollywood history and many standing records are likely to be toppled by the end of first weekend.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Agnyaathavasi censored with U/A


Agnyaathavasi censored with U/A

Pawan Kalyan’s long awaited family entertainer Agnyaathavasi, which marks his third collaboration with acclaimed filmmaker Trivikram Srinivas, is gearing up for a massive release for Sankranthi this year. The post production activities have been wrapped up and the latest update reveal that the film has been censored with a U/A certificate by the censor team.

No cuts have been made by the censor board and the film’s run time is said to be around 158 Minutes. The makers have ensured that the there is no last minute rush and wrapped up all formalities ten days ahead of release. The overseas discs will be despatched in a couple of days with worldwide premiers slated for January 9th.

Keerthi Suresh and Anu Emanuel are the female leads and Anirudh Ravichander has composed the soundtrack for the film.

S Radha Krishna is the film’s producer.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Agnyaathavasi & Attarintiki Daredi : One more striking similarity


As soon as the the first look teaser of Pawan Kalyan’s Agnyaathavasi was released, it has been opined by many that both Trivikram and Pawan Kalyan are still in Attarintiki Daredi hangover due to the close similarities in some of the scenes that were showcased in the teaser.

Now, one more striking similarity is being raised after it is learnt that Keerthi Suresh, one of the female leads in the film, is playing Pawan Kalyan’s ‘maradalu’ in the film.

Remember Samantha’s role in Attarintiki Daredi ? She played Pawan Kalyan’s maradalu and also has a lot of humour attached to her character. Reports suggest that Keerthi Suresh’s character too comes with a dash of humour and will leave audience in splits.

We have to wait and see how different will Keerthi’s role be compared to Samantha’s in Attarintiki Daredi. The film is slated to hit the screens on January 10th.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Exactly similar teaser: Is it a danger signal for Agnyaathavasi?

Pawan kalyan’s “Agnyaathavasi” is slated to release on 10th January and it has great hype and expectations from industry as well as audience. The teaser released last week showcased Pawan in a stylish manner and it has struck right chords with the audience and fans. However, the teaser reminded the movie “Attarintiki Daredi” , which is a stupendous hit in the combination of Pawan and Trivikram.

Actually it is very common for the heroes to repeat the directors that gave them super hits. But sometimes, directors commit the mistake of delivering more or less similar content next time too. For example, Mahesh Babu repeated Srinu Vaitla fwho gave him biggest blockbuster “Dookudu”. They attempted to repeat the magic with the movie Aagadu, but failed as, instead of repeating the magic, they repeated the pattern and form of entertainment. Audience felt the lack of novelty in the subject and movie disappointed the audience. But before release of “Aagadu”, the hype that surrounded the movie was similar to the buzz surrounding “Agnyaathavasi” now. When Aagadu’s trailer was released first time, that was also instantaneous hit but the majority of audience opined that the trailer resembled and reminded heavily their previous hit Dookudu.

PK-Trivikram’s combination also had an industry hit in the form of Attarintiki Daredi movie. Agnathavasi movie is coming after that industry hit movie. So obviously there is lot of hype. But “Agnyaathavasi” teaser reminding Attarintiki Daredi movie seems to be a danger signal because if the movie has too many similarities and follows the same pattern of entertainment of “Attarintiki Daredi”, definitely audience will feel the lack of the novelty and feel monotony.If that happens really, that would be definitely the number 1 villain for the movie prospects.

On the other hand, Pawan is currently riding high and his craze is at peaks now despite the flops in last 2 years. So his fans believe, if the movie has reasonably good content, PK’s image will pull it to the next level. We have to wait and see what kind of movie Trivikram going to deliver.

Anyway, tomorrow trailer of the movie is expected to be out. Audience will get more clarity once the trailer is out!!!

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Agnyaathavasi to stamp Telugu films’ authority over USA market ! A Curtain Raiser

Agnyaathavasi USA Boxoffice

Telugu top star Pawan Kalyan’s upcoming film Agnyaathavasi is gearing up to hit the screens for Sankranthi 2018. Scheduled to be premiered in USA on Jan 9th 2018, this film is all set to reset the records of Indian film market – in terms of magnitude of release.

Last week the overseas distributors of Agnyaathavasi had announced that the film will release in 209 screens in Cinemark chain alone, subsequently announced 140 Regal screens, 131 AMC screens and 67 other screens, mounting up the total number to a gigantic 570+ screens in North America.

To put this into a perspective, previous big releases were Baahubali-PartTwo 440, Dangal 350, Tubelight 340, Sultan 287, Spyder 210, Khaidi No. 150 186, and Jai Lavakusa 180. If the Agnyaathavasi distributors’ most ambitious paper plan is executed practically, it can be termed as “Biggest Indian film release ever in USA “. Now, to put this into context, let us go through various factors that might be helping this gigantic release and also discuss whether this release strategy, to have an overkill release for not so required film, is correct or not?

While succeeding in increasing the top-line, do Agnyathavasi’s bottom-line is about to bleed? What is the cost involved, what will be the breakeven projection looks like ?

Factors helping distributors to dare this massive release:

Adding to Pawan Kalyan’s Craze and USA’s most darling director Trivikram’s combination, this film’s USA release is falling on Tuesday – the day which most discount offers are available for cinema patrons. For Telugu big ticket films, selling tickets at $25 each at regular price has become hard nowadays unless they come with discount offers. Rumors are rife that a major steep discount offer is on cards for Jan 9th 2018 Tuesday. This calculated gamble should pay off satisfactorily in their favour in positive conditions, sometimes may turn counter-productive. Another factor that may turn out to be an advantage for Agnyaathavasi is that it has been a while since a Telugu biggie stormed the box office there. This gap is always a BIG factor in USA.

The $1 Million upfront cost Involved to gamble like ‘Agnyaathavasi’:

Having a 547-screen release for a film like ‘Agnyaathavasi’ might trigger an instinct with other heroes and distributors to plan the same for their respective films. As market is aware, this costs a bomb. VPF cost is a major factor, if any film screens “less than four shows a week”, then VPF cost is $350. If number of shows are “more than four a week”, full VPF cost ranging from $850 to $1000 will be assessed. Need less to say, almost every screen of Agnyaathavaasi will have more than four shows in its first week, hence full VPF will be charged.

For 450 screens out of 547 they need to pay an upfront VPF of $850 each on average. Other 97 screens VPF might be around $500 on average. Making of disks cost $90 per screen at bare minimum. Thus, to have this massive release, the overheads are aproximately $500,000 (Half million) USD. To recover this half million as distributor share, Agnyathavaasi’s first million-dollar gross is required at minimum.

In a nutshell, distributors are betting their first $1M gross [ 6.5 Crores INR] to have this gigantic release. Looking at this number alone, we can conclude how suicidal it is to have this kind of overkill release. USA market sources are whining about it, but Agnyaathavasi distributors are believing in “Go out on a limb. That’s where the fruit is”.

Breakeven Projection:

Reportedly overseas distributors of Agnyaathavasi had already made Crores by reselling it in non-USA markets. To recover rest of their investment, from USA alone Agnyaathavasi has to collect an estimated $4.25M Gross in its full run.

Reportedly, USA distributors had worked out exclusive percentage share with theatre chains. For example, AMC and Regal chains, which usually share ranging 35% to 45% of the gross to the distributor, are reportedly agreed to do close to 50% if this film performs as massively as projected. Same with cinemark chain, which gave out 65% to films like Baahubali-2 might be willing to share 67%.

(As of now, this additional 2%-5% additional share deal is unconfirmed but limited to our knowledge. Local exhibitors who are willing to buy are requested to use at their own discretion)


As Pawan’s brother Chiranjeevi’s Khaidi No.150 had generated an after expenses share of $1.25M in USA from 186 screens, $2.2M “after expenses share” for Agnyaathavasi should be a possible feat to pull off if things work out according to plan. As explained above, minimum of $4.25M gross is required and if at all this is achieved needless to say Powerstar will be hailed as Box-office Badshah for more years to come!

On flip side, if things go wrong, we all had seen the fate of recent dud “Spyder” and its massive loss. All the best to everyone involved.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.



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